MISSION

To create a vibrant space where health meets happiness, and wellness blends seamlessly with entertainment. At 4YOG, we’re all about celebrating the joy of living well, moving our bodies, and feeding our souls with the rhythms of life. We’re here to inspire everyone to feel good, have fun, and connect with a community that shares a love for music, movement, and mindful living.

VISION

We envision a world where taking care of yourself is as much about joy as it is about health. Through the 4YOG Festival, we aim to spark a movement that makes wellness accessible, fun, and deeply connected to the things we love—like great music, delicious food, and meaningful experiences. We see a future where wellness isn’t just a trend, but a way of life that brings people together in celebration of their best selves.

MUSIC LINE UP

  • Headlining Artists

  • Local Bands and Emerging Artists

  • Genre Diversity: R&B, Hip-Hop, Pop, Afro Beats, etc.

HEALTH & WELLNESS ACTIVITIES

  • Yoga & Meditation Sessions

  • Fitness Classes (e.g.,

  • Dance, Pilates, HIIT)

  • Wellness Workshops (e.g., Nutrition, Mental Health)

FARMERS MARKET & HEALTH-CONSCIOUS VENDORS

  • Fresh Produce and Organic Goods

  • Health-Conscious Food and Drink Brands

  • Local and Sustainable Products

INTERACTIVE ZONES

  • Mindfulness Zones

  • Art Therapy Spaces

  • Relaxation Lounges

THE "444" COLLECTIVE

  • Health and Wellness Products

  • Eco-Friendly Goods

  • Local Artisans

  • Sir Will Haggins IV

    SENIOR EVENT PRODUCER

  • Daniel Boatner V

    DESIGN DIRECTOR

  • Steve Harris Jr.

    ANCILLARY EVENTS/MARKETING

  • ERYON JEFFERSON

    MULTIMEDIA DIRECTOR

  • GABE WHITE

    ANCILLARY EVENTS/MARKETING

  • Senior Event Producer

    Sir Will Haggins IV is a seasoned event producer with over a decade of experience orchestrating large-scale events and brand activations.

    In his role as Senior Event Producer at Sir4ourth Enterprises, he has successfully managed events for audiences ranging from hundreds to half a million, with budgets up to $7 million. His expertise spans logistics, VIP and talent management, and experiential marketing, including innovative activations for iconic brands like Jack Daniel's and overseeing key components of Super Bowl events.

    Sir Will's dynamic skill set, which includes strategic planning, stakeholder relations, and creative direction, has earned him accolades such as Michigan’s Greenest Outdoor Festival Award.

  • Design Director

    Daniel Boatner V is the owner of a versatile graphic design firm specializing in, branding, interior/exterior product, and event space design. A part-time educator and contractor, Daniel is passionate about empowering youth and the culture by providing design opportunities and creating a platform for those without access to creative fields.

  • Ancillary Events/Marketing

    We are excited to have Steve Harris Jr. on board with the 4YOG family who will assist with all things in the partnerships and sponsorships space. Steve brings 10+ years of experience in the corporate marketing/partnership space. He also brings a wealth of connections and experiences being an event curator throughout the DFW since 2019, most notably creating the @DallabasasEvents brand. Steve is a former collegiate soccer player and continues his passion of wellness and fitness through weekly sessions in soccer, biking, boxing, and yoga throughout Dallas.

  • Multimedia Director

    With the mission to craft immersive digital experiences that bring stories to life. Eryon has captured brand events, shows, and commercials in the U.S. and internationally, creating compelling media that connects audiences to the moment.

  • Ancillary Events/Marketing

    Gabe hails from Cleveland, Ohio and relocated to Denver, Colorado in 2014 where he developed an interest in both wellness and events. During his time there he was a collaborator with the fitness collective Trap Fitness, where he assisted in developing brand merchandise, leading a multi-city tour, and instructed several classes. Gabe’s passion for events did not stop there as he has also worked with other brands and events; most notably Munchies and Mimosas, a brunch and social event, where he was instrumental in the event’s promotional tour in collaboration with Live Nation. 

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